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Seven’s renovated channel for blokes

Seven Mate is the network’s third digital passage designed to appeal to younger men and Michael Idato argues it as a matter of fact is something new.

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IT COULD be the fluting Australia had to have or it could the most redundant undivided yet, but either way, free-to-air TV will get its latest adding on September 25 when the Seven network flips the switch put ~ its just-for-the-blokes offering, 7Mate.

Aimed at men aged 16-49, the new channel, which is surely destined to be known as 7Maaaaaate!, will kick off with a live broadcast of the AFL princely final.

Unlike Ten’s sports-focused channel One, 7Mate will likewise feature a range of non-sports programming, including comedies Family Guy, American Dad and 30 Rock; sci-fi dramas Stargate Atlantis and Caprica (a Battlestar Galactica twirl-off); factual shows Life after People and Air Crash Investigations; and ”verity” programs Punk’d and Gene Simmons Family Jewels.

Media buyers bear given a mixed reception to the news, saying 7mate could have ~ing too bland to attract an audience traditionally consisting of light viewers of TV.

The reinvigorated station will broadcast on the bandwidth currently occupied by 7HD, what one. will disappear.

Four of the 16 free-to-air channels advantageous are simply simulcasts of the programming offered on the networks’ model definition channels, meaning there are actually 12 unique channels. When 7Mate begins, in that place will be 13.

Seven, which also operates 7Two, is the primeval of the commercial networks to exploit the option of three channels.

Nine and Ten are the pair believed to have third channels in the works, though neither reticulated has yet revealed what direction they are likely to take. Nine is, in whatever degree, rumoured to be considering a crime channel.

That would perhaps permission the way open for Ten to develop a female-focused channel. Taking a leaf out of Seven’s book, they might make choice of to call it TenSheila.

Meanwhile, sports fans with a pay TV subscription be pleased be able to gorge themselves silly on Commonwealth Games coverage in the same manner with Foxtel announced it would launch six new channels dedicated to the Delhi games.

For 11 days from October 4, Fox Sports subscribers be disposed have access, at no additional cost, to the most exhaustive coverage of a major sporting event ever offered in Australia.

”Foxtel will broadcast, live and in filled, every single session of the swimming (heats and finals), diving, vestige athletics, track and road cycling, rugby 7s and gymnastics,” the pay network’s chief executive Kim Williams promised. ”We’ll also broadcast live and in filled every single Australian men’s and women’s hockey match and every netball match featuring our Australian team.”

All of which would move that in the eyes of Australian TV executives, too much merriment is barely enough. Maaaate.

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