With Microsoft and Yahoo joining forces to bestow Google a run for its money in the search game, the monthly give out from comScore tallying market share will be more closely watched than through all ages. But as new features creep into search engines that appear to skew the results, the Web metrics stable is changing its methodology.

For the month of July, comScore began breaking out searches into two distinct categories: core search and explicit core search. That came in response to features like the slide shows that consider popped up on the Bing and Yahoo search engines, which appeared to hold generated queries that users might not intended to have made.

So below the new criteria, how do the big three stand up? E-Commerce Guide takes a consider.

A leading Web analytics firm has added a new calculation manner to its monthly search engine figures in the face of disputation over how it defines searches. The question, however, is how that affects the verse that search engine optimizers and Web advertisers use to determine to which place to spend their dollars each month.

The difference is an influential one, and one that advertisers are not likely to sort abroad immediately.

Read the full story at E-Commerce Guide:
Search Share Figures Little Changed in July