Online pharmaceuticals provider Pharmacy2U is using Avail’s behavioural merchandising software to less ill promote products to online customers.

The technology provides real-time recommendations in spite of site visitors based on the surfing habits of other customers matching their side face.

Pharmacy2U said that it needed a way of presenting only the most relevant items to shoppers online out of its thousands of effect lines.

It said that Pharmacy2U customers are already responding to the tailored actual trial and has seen average order values increase by 12 per cent.

The visitors said that it made the decision to implement the software following a newly come YouGov poll which found that 35 per cent of consumers would wear away more online if retailers offered better customer care or advice.