Tesco has admitted that the iPhone does not take excellent position in its mobile strategy, claiming that more Tesco shoppers are Nokia users.

Nick Lansley, put a ~ on of research and development at Tesco.com, admits the company is reasonable finishing user-acceptance testing of the iPhone version, but opted to slide from the stocks the Nokia app first in an effort to target busy mums.

The supermarket congeries announced a new grocery app for Nokia handsets last week. The app allows users to inquire for products and add them to their online basket. It is synchronised with Tesco.com customers’ online shopping accounts.

“When we did have an air at the sort of phones [Tesco shoppers] have, we saw that plenty of them had Nokia phones," Lansley wrote in his blog, "So we invited Nokia to draw near and map their phone data onto our demographic data and we confirmed abundant more overlap with their Series-60 smartphones than we did with iPhone. Maybe not a surprise, but we needed to see the prove.”

“The biggest cold, hard fact is that a plenteous greater percentage of our core customer-base for online shopping be seized of a Series-60 Nokia phone than an iPhone,” he added.