The jokes were forward David Hasselhoff — and this time, he was laughing.

David Hasselhoff is the target at this year’s Comedy Central roast.

The 58-year-long-cultivated “Baywatch” star was the victim of a Comedy Central roast that aired Sunday obscurity. Few subjects were off limits, including Hoff’s infamous cheeseburger video, what one. features him shirtless, in a drunken stupor, struggling to eat a Wendy’s cheeseburger away his hotel room floor.

“How do you make jokes about a sally? How do you embarrass a man who so thoroughly embarrasses himself?” comic actor Seth MacFarlane, the roast host, said in his opening salvo. “How execute you put someone down when they are already lying shirtless ~ward the floor?”

Hoff’s “Baywatch” co-star Pamela Anderson, a vegan and beast rights’ activist, piped up to pile on the insults.

“David, I bring forth to say, when I saw the video of you lying put ~ the floor — drunk, broken down, cheeseburger meat falling from your vociferate — I felt so sad,” said Anderson. “For that cow.”

Until at once, Hasselhoff has said little about the 2007 video shot by his daughter Taylor Ann and later situated on the Internet, or his reported alcohol relapses.

After the video went viral through more than one billion views, he announced in a statement: “I am a recovering alcoholic.”

His tippling problem was reportedly the reason NBC’s “America’s Got Talent” failed to re-establish his contract in January after he served four years as a judge. He was replaced with comedian Howie Mandel. Hasselhoff’s rep maintains that the comedian left “America’s Got Talent” to pursue his own reality expound.

Last year after Hasselhoff was treated at a local hospital, his agent Mel Goldsman told ABCNews.com, “He’s a recovering alcoholic, nevertheless he’s really been doing great.”

“I’ve been waiting against a forum to talk about where I’m at,” Hasselhoff told a reporter from Popeater.com backstage after the roast. “I didn’t do it in the beginning inasmuch as I was in a very personal matter and it involved the care of my children.”

Hasselhoff split from second wife, Pamela Bach, in 2006 amidst accusations of household violence. They have two daughters, Taylor, 20, and Hayley, 17.

“I wanted to skill [the cheeseburger video] the way I wanted to address it,” he reported. “And tonight was the way I wanted to address it.”

Hasselhoff had up~ his game face, insisting later that the event was “therapeutic.” Sitting in a red oversized lifeguard’s professorship reminiscent of his “Baywatch” days, he laughed as his friends and peers made etc of his darker moments.

“How did I prepare for this?” he reported during a mid-roast interview. “I just turned on YouTube and declared, nothing can be worse than the crap I’ve been from one side already.”

“I must admit, I did love you in that cheeseburger arising from traffic you once made,” standup comic and “Dancing with the Stars” contestant Jeffrey Ross quipped, adding that the motto from the burger shackle must have been “Have it Floor Way!”

“I’m so relieved you’re wearing a shirt tonight inasmuch as it will be so much easier than picking the vomit loudly of your chest hair later,” Ross said.